Proactive Wellness: Why 58% of US Adults Take Supplements


In a world where health and well-being are highly valued, many individuals are embracing a proactive approach to taking care of their bodies. Adults are actively seeking ways to optimize their well-being and help maintain optimal health. This proactive mindset involves making conscious choices and adopting practices that support overall wellness.

One notable aspect of this proactive approach is the growing trend of using supplements among adults in the United States. More and more individuals are recognizing the potential benefits of incorporating supplements into their daily routines to support their health and fill potential nutrient gaps. This trend reflects a desire to live healthier, enhance vitality, and strive for a balanced and fulfilling lifestyle.

In this blog, we will delve into the reasons behind the increasing popularity of supplements and explore the keys to selecting the right supplements for individual needs. By understanding this proactive movement and the significance of well-chosen supplements, you can empower yourself to make informed decisions that positively impact your health and well-being.

The Rise of Supplement Usage in the US

The usage of supplements among adults in the United States has witnessed a significant surge in recent years. According to various studies and surveys, the number of individuals incorporating supplements into their daily routines has been steadily increasing. One specific study by the CDC shows that during 2017-2018, 57.6% of U.S. adults used any dietary supplement in the past 30 days and women were using them more than men in all age groups. These statistics indicate a growing recognition of the potential benefits that supplements can provide in supporting overall health and well-being.

Several factors contribute to the rising popularity of supplements. Firstly, the fast-paced and demanding nature of modern life often makes it challenging to prioritize and maintain a well-balanced diet. Supplements offer a convenient and accessible way to bridge nutritional gaps and enhance intake of essential nutrients.

Furthermore, increased awareness and education about the importance of proactive health management have led many individuals to seek proactive solutions. Supplements are seen as a proactive approach to supporting various aspects of health, including immune function, energy levels, cognitive function, and overall vitality.

Americans turn to supplements for various reasons, driven by their individual health goals and concerns. Some individuals may use supplements at the recommendation of their healthcare professional. Others may take supplements to complement healthy aging. Additionally, some individuals use supplements to help maintain optimal health and well-being.

Overall, the popularity of supplements in the US can be attributed to a combination of convenience, awareness of personal health goals, and a desire to take a proactive role in helping to maintain and optimize one’s healthy lifestyle.

taking supplements in the us has become more popular than ever

The Most Popular Supplement Categories

Vitamins and minerals: Meeting essential nutrient requirements

Vitamins and minerals are among the most commonly used supplements as they play an important role in maintaining overall health. These supplements can help fill nutrient gaps and aid our bodies to receive more adequate amounts of essential vitamins and minerals. From vitamin C for immune support to calcium for bone health, these supplements are designed to address specific nutrient needs and support various bodily functions.

Herbal and botanical supplements: Supporting specific health concerns

Herbal and botanical supplements have gained popularity for their potential healthy benefits. These supplements are derived from plants and may include ingredients like turmeric, ginseng, or echinacea. They are believed to offer various healthy properties, such as antioxidants or supporting the immune system. Many people turn to herbal and botanical supplements as a natural approach to support their well-being.

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Specialty supplements: Addressing specific needs (e.g., omega-3, probiotics)

Specialty supplements cater to specific health goals or target specific areas of the body. For example, omega-3 fatty acids are often taken as supplements to support heart and brain health. Probiotics, on the other hand, promote a healthy gut microbiome and aid in digestion and immune function. These specialty supplements provide targeted support for specific areas or functions within the body, making them popular choices among individuals looking for something more specific.

Multivitamins are the most popular

According to the CDC, the usage of dietary supplements tends to increase as individuals get older. Among adults aged 60 and over, nearly one-quarter (24.9%) reported taking four or more dietary supplements. Multivitamin-mineral supplements were the most prevalent choice across all age groups, followed by vitamin D and omega-3 fatty acid products. As age increases, so does the inclination to incorporate multiple supplements into one's routine, indicating a growing recognition of the potential benefits associated with supplement use at different stages of life.

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Exploring these popular supplement categories allows individuals to customize their supplementation based on their unique needs and goals. Whether it’s helping to fill nutrient gaps or targeting specific areas of the body, these supplements offer a range of options to support overall health and well-being. However, it's important to remember that supplements should complement a healthy lifestyle and balanced diet.

a package of vitalite by three multivitamin supplements sitting on the kitchen counter

Benefits of Taking the Right Supplements

Filling Nutrient Gaps and Supporting Overall Health

Supplements play a crucial role in bridging the nutrient gaps that may be present in our diets. By providing essential vitamins, minerals, and other nutrients, supplements help ensure that our bodies have the necessary building blocks for optimal health. They act as a complement to a balanced diet, helping to fill in some nutritional deficiencies and supporting overall well-being.

Enhancing Energy Levels and Vitality

Certain supplements, such as those containing B-vitamins and iron, are known for their role in energy production and metabolism. By replenishing these vital nutrients, supplements can help improve energy levels, and enhance overall vitality. This is particularly beneficial for individuals with busy lifestyles or those who may experience increased energy demands.

Supporting Immune Function and Resilience

The immune system plays a critical role in protecting the body. Supplementing with immune-supporting nutrients like vitamin C, vitamin D, zinc, and probiotics can help support the immune system. By supporting immune function, supplements contribute to overall health and help maintain resilience.

Aiding in Specific Health Conditions or Goals

Supplements can be valuable tools in addressing specific health goals. For instance, omega-3 fatty acids have been shown to support heart health, while glucosamine and chondroitin are commonly used to promote joint health. Additionally, specialized supplements designed for supporting cognitive function or sports performance can provide targeted benefits based on individual needs.

By choosing the right supplements, individuals can harness these benefits to help optimize their health, bridge nutritional gaps, and work towards achieving their specific health goals. It is important to consult with healthcare professionals or registered dietitians to determine the most suitable supplements for individual needs and ensure they are taken in appropriate doses.

woman standing by the stairs looking out her window


Taking a proactive approach to health has become increasingly popular, with more adults in the U.S. turning to supplements to support their well-being. The growing trend reflects a desire to take control of one's health goals and fill some nutrient gaps that may exist.

While supplements can play a valuable role in supporting health, it is essential to choose the right ones. Quality, ingredients, and dosage are crucial factors to consider when selecting supplements. Opting for evidence-based supplementation ensures that the products chosen are safe, effective, and align with individual needs.

As the supplement landscape continues to expand, it is important for individuals to make informed decisions about their health. This includes consulting with healthcare professionals or registered dietitians to identify specific nutrient needs and select supplements that are appropriate for individual circumstances. By doing so, individuals can confidently incorporate supplements into their proactive health journey.

With the right supplements and a holistic approach to health, individuals can embark on a journey towards vitality, longevity, and overall wellness.